Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up. Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith.

Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business.

Why do most affiliate sites fail especially at SEO? Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today. Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building them for search engines. The shift has to happen if you want to have a serious business today.

Meet Rahul Jain who's the Delivery Head, BI & Data Analytics for BizAcuity. I'm just going to say it, BizAcuity is perhaps one of the most underrated companies in iGaming today. They've built some of the original BI dashboards in the early days before people even knew what Business Intelligence was.

Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short. These 2 gents did this interview for me just before NEXT.io event in New York City. I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting. In fact, quite a bit is new and the data that can go into the predictions market is beyond what I could imagine.

I asked Dirk Schembri what type of affiliate businesses seem to have the most success in SEO. He said that founders and C-level management that study and practice SEO are the companies that tend to be leaders. This is what investing into SEO looks like today. Not all SEOs in companies have the same level of success and this is where training of management can have a major impact across an entire organization.

Meet Shlomo Freund who's a new unofficial M&A mentor. I follow a lot of Shlomo's content on M&A and optimizing businesses and I personally find his work inspiring. When do businesses need to look at acquiring other businesses for growth or for more revenue? What should you consider when it comes to the M&A process? I got a chance to ask Shlomo a lot of these questions and more.

Is affiliate.com another affiliate network with a great domain? It is not! David Shapiro is working to address a need in affiliate marketing and ecommerce which is to make products and inventory in affiliate marketing, more accessible. David shares insights how the future of affiliate marketing will involve more social media platforms and better tools for link tracking and product inventory management. B2B affiliate tools are now trending because without them, it requires affiliates to have to build things themselves repeatedly. Thanks again to our supporters StatsDrone and FTDX.

In this episode, we sit down with Jesse Ringer, Founder and CEO of Method + Metric, to explore the evolving world of SEO and digital marketing. Jesse shares insights on how his diverse background in marketing, PR, and video production shapes his unique approach to SEO—moving beyond technical tactics to a holistic strategy that drives real business results. We discuss the ever-present "SEO is dead" debate, the rise of AI in search, and why trust and transparency are crucial in an industry filled with shady tactics. Jesse emphasizes the power of content, digital PR, and business strategy over shortcuts, highlighting how conversion rate optimization (CRO) is just as vital as traffic generation. For businesses looking to stand out, Jesse provides actionable advice on building authority, leveraging YouTube, and using LinkedIn for growth. He also shares SEO strategies for unique cases like luxury lighting brands, AI betting tools, and affiliate marketplaces, stressing the importance of niche targeting and audience understanding. If you’re an affiliate marketer, SEO enthusiast, or business owner, this episode is packed with real-world strategies to help you navigate the ever-changing digital landscape. Podcast Key Takeaways with Time Stamps [00:00:00] Introduction to Jesse Ringer – Founder of Method + Metric, an SEO agency based in Vancouver. His background spans marketing, PR, social media, and video production. [00:01:00] SEO is More Than Just Technical Work – Jesse emphasizes the need for a holistic marketing approach, combining content, PR, and business strategy. [00:02:14] "SEO is Dead" Myth in 2025 – Jesse discusses how SEO has been declared dead for years, but as long as search engines exist, SEO will remain essential. [00:03:01] Transparency in SEO Matters – Jesse believes in sharing knowledge freely, rather than hoarding SEO secrets, to create a better industry standard. [00:04:08] Shady SEO Tactics Create Distrust – Many agencies overpromise and underdeliver, making it crucial to prove expertise through case studies and transparency. [00:06:03] Leveraging LinkedIn & Other Platforms – LinkedIn has evolved beyond job hunting—it’s now a powerful marketing and networking tool. [00:07:13] SEO Community Helps Navigate Algorithm Changes – With frequent Google updates, staying engaged with the SEO community helps businesses adapt and pivot. [00:10:12] Case Study: AI Betting Website Struggling with SEO – Jesse advises focusing on content, value proposition, and user trust rather than just AI as a selling point. [00:14:28] Case Study: Luxury Lighting Business – Instead of chasing high rankings, PR, link-building, and influencer marketing in design and architecture spaces are more effective. [00:19:00] E-commerce vs. Affiliate SEO – SEO trends show that e-commerce is gaining priority, meaning affiliate marketers need to adapt and innovate to stay competitive. [00:21:05] Building an M&A Marketplace for Affiliate Websites – Jesse suggests prioritizing SEO, content marketing, and buyer-focused messaging for success. [00:24:10] Ranking as #3 is Still Profitable – You don’t need to be #1—even ranking third or fourth can be highly lucrative in competitive industries. [00:29:42] The Untapped Opportunity in Podcast SEO – Many niches, like slots and gambling, lack strong podcast content, making it a great SEO play for ranking and link-building. [00:32:58] Conversion Rate Optimization (CRO) is Critical for SEO – More traffic doesn’t equal more sales. Optimizing for conversions is just as important as ranking. [00:34:38] The Hidden SEO Killer: Broken Forms & Poor UX – Jesse shares a real-life example where a company’s contact form was broken, leading to massive revenue loss. [00:36:09] Google Ads Complexity is Intentional – Ad platforms like Google Ads make it deliberately difficult to optimize efficiently, pushing businesses to spend more. [00:38:04] The Future of Affiliate Marketing & Business Intelligence – Trust is more important than ever. Authenticity and credibility are key to long-term success. [00:39:50] Affiliate Marketing vs. Big Publishers – Large media outlets like NYT & Fortune dominate rankings, but their affiliate efforts lack genuine product knowledge. [00:40:28] The Real Key to Affiliate Success: Trust & Transparency – Building trust with an audience is the best way to succeed in affiliate marketing, despite algorithmic shifts. [00:41:11] Where to Find Jesse Ringer – Jesse is active on LinkedIn and shares valuable SEO resources at MethodMetric.com.

Meet Steve Anderson whom is a business analysis specializing in risk. He runs an agency and besides being a best selling author, is the Co-Founder at Catalyit®. Steve put his business analyst hat on and dissected Jeff Bezos's shareholder letters. He breaks it down into 14 core principles that could be a guiding light for any startup or affiliate. Actually any business. As I write this, I'm now reading his book and so far, it is excellent!

I'm always wondering what is the future of the iGaming is and where the industry is going. I think there is no better person to ask than Alex Pratt who's the Managing Director for Clarion Events. Alex Pratt has a front row ticket to the changes in the industry. He knows what startups are on the rise, where money is being deployed and where it is being invested. Following up on the immensely successful ICE in Barcelona, I got to ask Alex the questions I needed to know to stay on top of the iGaming industry trends.

Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso. I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few times to take a few more notes. Jamie is also part of the Conversion Collective which is a mastermind group for digital entrepreneurs.

Meet Shahar Attias who's the founder of Hybrid Interaction which they are CRM and gamification experts. I came to this convo expecting more chat on the CRM side but realized gamification is where I think iGaming and affiliate marketing can make bigger strides for growth and revenue.

Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. She shares some of the best practices a big company like The Motley Fool does for optimization of the business in every aspect. It is something any affiliate program could learn from but affiliates as well.

What is a short-form podcast? Short-form podcasting is hot for all the right and wrong reasons. The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. How is a short-form podcast beneficial for anybody in affiliate marketing? Simply put, it is a great way to pivot in any affiliate business or to start one up.

Today we have a solo cast from me talking about being consistent in affiliate marketing. There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. You have to decide what that consistent looks like for you. For the most successful affiliates I have known, they all have something in common: consistency! Yes, they are always producing content but it isn't just about volume but it comes down to both consistent and quality. I've reflected on what Steve Toth told me in a previous recording that he was advised to be consistent with his newsletter if he was going to start one. 5 years later, he has one of the best SEO newsletters around.

Which is better? Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one? I think the answer is a bit of both but guesting has a slight edge of building trust in a short period of time. Being a host means you're taking time to build your trust and persona.

Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards. Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content.

What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network. I think affiliate networks will make life easier for influencers to tap into their potential.

Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services.

My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve. Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him. I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone.

Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers. He knows affiliate management well and understands what affiliate managers need today to be successful.

Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur. This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my recommendations is to consider a slots podcast as a means of generating faster income and building a trusted audience and dominating another channel that he can own.

Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform. I'm excited to share this recording of Julia because we have similar apps that technically are competitors but we operate in different industries. We are both SaaS companies working in affiliate marketing where she acknowledges that SaaS industry shares and affiliates are secretive with data sharing and insights. She thinks this is something that should change to improve affiliate marketing.

Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO pros which is the more they share, the more their business and demand grows. On reflecting on the discussion I had with Bob, there are 2 other people I think about and I want to share how the 3 of these people connect in my mind. Tom Hunt of fame.so is constantly giving advice away on LinkedIn that also includes how to make a better podcast and the value you'll get by podcasting. Podcasting is a platform where you have to share value and create content. Carrie Rose of Rise at Seven, whom I've never met by the way, I've heard her share SEO stories where she would put herself in her client's shoes when solving their SEO problems. Not many SEO consultants do this and I think this is one reason why Rise at Seven has become some a prominent SEO agency. Bob Burg simply lives and breathes his philosophy. For those that are lucky enough to understand and believe what Bob teaches, this could be the most valuable takeaway anybody could get especially in affiliate marketing. It makes me realize that some of the best affiliate marketers focus on their users more. They just try to give more value as a means of the reason for their site to exist.

Meet Lou Viveros whom I was introduced through Matt Diggity. Matt posted that Lou was there in some of his M&A transactions and that is when I learned about Lou's work in both M&A as well as being an advisor to startups, SEOs and affiliate companies. As a startup, I've learned quite a few things from Lou in getting to know him over the past year and I've gained a bigger appreciation for advisors like him. Lou Viveros is now launching the SBOCoach.com program to help small business owners. Lou also is featured in the advisory section of The Affiliate Lab course by Matt Diggity.

Meet Rowan Ellis who runs XVARO and you could call him your fractional CFO for hire. Rowan doesn't just help companies get their books in order but he helps them with financial strategy. This can often lead to discussion around mergers & acquisitions (M&A) and in the affiliate space, those topics are somewhat normalized as everyone seems to think about exit strategies in affiliation.

Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo. Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape. If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money.

Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space. While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success.

Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic. That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about. All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem.

Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO. In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites.

Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform. Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data. The key conversation here is all about customer retention and player value. Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss.

Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space.

Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto. Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media. I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work.

Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company. Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new.

Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co. In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them. If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites.

Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada. Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community.

Meet Marcin Kumięga who's the Business Development Director at Voluum. Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing.

We have 10 different SEO experts that we've taking some of their best tips and insights.

Meet Sean Bianco, co-founder of GainChanger SEO agency and a true student of SEO and marketing. We cover a lot of topics in iGaming in this episode.

Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies. When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast. Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers.

Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast. Link building is already changing after many spam and helpful content updates. In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today.

Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened. In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs. It isn't until you learn more about your audience that you get to understand how Google wants to share results with users.

Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world.

First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu! Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites. Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing.

Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized.

Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media. Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business.

Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business.

Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business.

Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions. He is also the author of The Fundamentals of Brand SERPs for Business!

Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally. I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today.

Should you start a podcast? There are enough pros and cons but the short answer is yes! Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful.

Should you consider AI when producing content? Absolutely says Andrew Ansley of ContentSprout.ai

Meet Jon Bruford who's the co-host of The Gambling Files Podcast. He's nearly 20 years into the iGaming space as a content editor. He's got a lot of content insights that would be useful for any affiliate.

Meet Phil Fraser who runs the Business Sounding Board service as a business coach and is also the host of the Leeds Business Podcast. That podcast is amazing and I highly recommend you follow and listen to a few episodes of Phil's business podcast that talks about entrepreneurship and mentoring entrepreneurs. Phil has run many affiliate marketing businesses with successful exits and he shares his take on not just what he does but common mistakes he sees business owners make today.

Meet Olga Zarr who's an SEO consultant who is super into using AI for anything SEO related. Despite that, she does believe that you'll always want and need a human element in your content, in your affiliate sites. Plus see what she had to say about Craig Campbell to start things off.

Meet Steven Khanna who's a content creator and Head of English Markets at WhitePress®. Steven may only have a few years of SEO under his belt but he's got a great grasp of the current state of SEO including the numerous disruptions in Google search and the various Google updates that have rolled out and absolutely steamrolled a ton of affiliate sites. What's the core takeaway of this episode? 1. There will always be evergreen content and link building strategies. 2. Digital PR is leading the way for success 3. There's a massive need for advanced affiliate tools similar to others in the market like Senuto for what they do for SEOs.

Meet Fintan Costello whom runs The Gambling Files podcast and has had a successful career in iGaming leading up to an exit to the Gambling.com group. I took a page out of his podcast playbook and setup this episode without any agenda or planned questions and just talked. We covered a wide range of topics from affiliate marketing, data in the iGaming industry, investing, exits, M&A strategies and even how to create a good company culture.

Meet Mark Wright who won The Apprentice show in 2014 and used the £250,000 investment from Lord Alan Sugar to create an SEO agency called Climb Online. 10 years later, Mark has sold his SEO agency for many millions of pounds. There are many amazing insights from Mark in this interview. He talks about the value of the mentorship from Lord Sugar and shares his wisdom of being really good at one thing before moving onto other projects. The key takeaway from this episode is how he had success growing an SEO agency and what helped me make more sales. That is something that many SEO experts struggle with.

Meet Dustin Howes whom is the first person I think of when I think about affiliate marketing. Dustin has made a name for himself by hosting the Affiliate Nerd Out podcast, he runs Performance Marketing Manager which helps educate and train affiliate managers and he is also the co-founder of Affistash which is a tool for affiliate managers to help them prospect affiliates.

After I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites. Eli will change your world view on SEO and make you think more in terms of product and reshape how you look at search engine optimization practices.

Craig Campbell inspired me to get into producing videos and doing podcasting. I remember Craig telling me that video was a powerful tool for SEO but I didn't realize that it was a significant part of his sales and affiliate funnels. In this episode we also talk about masterminds and why he runs a mastermind group along with the benefits of being in one.

Tom Hunt is the host of my favourite podcast, Confessions of a B2B Marketer. He is also the founder of bCast which is a podcast host and he runs Fame.so which is an agency that helps B2B companies become famous in their niche with podcasting. I wanted to ask Tom questions about his B2B experience in how it can apply to B2C affiliate marketing. If you are thinking about launching a podcast, follow Tom, consume his social content and learn more about what he does at Fame.so

Why should you consider being in a Mastermind group? Meet James Dooley who's an SEO, affiliate, entrepreneur and investor. He credits masterminds as being the key ingredient to his success in business. He explains that you'll gain more knowledge in a mastermind group than you would attending any conference.

Meet Mads Singers. He is the founder of the SEO Mastery Summit, Aristo Sourcing and Mads Singers Management Consulting. I saw a recent clip of him on Instagram about making better business decisions with time management. That is when I realized that Mads isn't just another SEO but something more. What I got out of this podcast as the person asking the questions, I hope you get just as much value as I did.

What does SEO in affiliate marketing look like in 2024? I've had the luxury to interview these amazing SEO experts to ask a lot of questions. Questions like what SEO tools do you use, how would you build an affiliate site on a minimal budget, is it too late to do affiliate marketing and what strategies would you advise for affiliates for 2024 and beyond. These SEO experts include Matt Diggity, Kyle Roof, Victor Karpenko, Gabriela Covey, Sean Chaudhary, Fery Kaszoni, Michal Suski and Koray Tugburk Gubur.

Koray is building an SEO empire as he isn't just another SEO consultant but has an SEO course that is being recommended by some of the biggest names in SEO. In this episode we learn more about topical authority and how it applies to affiliate sites especially for 2024 SEO trends.

Bring on 2024 with this best of compilation of Affiliate BI podcast guests to date covering last year. This episode represents the future of affiliate marketing and your guide to affiliate marketing for 2024.

This episode with Sean Chaudhary from AlchemyLeads could easily be broken into 2 episodes. One topic we get into is the idea of how to integrate an offer into your company whether you are a SaaS, agency or an affiliate. It seems offers and guarantees lead to sales. The 2nd part talks about plans for 2024 and one theme we touched on is delegating tasks.

Meet Gabriela Covay who is the founder of Bright Valley Marketing. What I thought was going to be a link building episode, was really a masterclass on brand building. Gabriela shares her insights on why and how affiliates can use digital PR for link building and more importantly, building a trusted brand that drives sales.

Do you need a Digital PR Link Building Agency? Unless you can replicate the magic of what Fery Kaszoni can do, you should see what they can do for your business. Fery shares his story of how he got started as an SEO consultant and the breakthroughs he has had that has transformed his business as a struggling solo SEO consultant to the 70+ team agency it is today. If you are in need of unique quality links, Fery has offered to our listeners this offer: We give a £1,000 discount to anyone using the JOHN1000 code on our contact form if they buy a campaign at the £7,000 price.

Meet Simon Dunne, founder of Your10k. Simon has been in affiliate marketing for a decade and his knowledge in performance marketing is what affiliate managers and operators should be reaching out to him for.

What can affiliate programs do to earn more revenue and improve their business? The old method was to get affiliate managers to find more affiliates, problem solved, right? Not quite. While most programs are trying to solve the problem with volume, there are 3 things affiliate programs should be doing instead. 1. Use data to make data driven decisions 2. Use CRO to build better landing pages that convert better 3. Train your affiliate managers with the right tools so they can do their job better.

Sami Kurvinen is a long time friend in the affiliate marketing and iGaming industry. He was my favourite affiliate manager because he knew everything and he was hard working. Sami has evolved his career on all 3 pillars of the iGaming industry: first as a professional poker player, then an affiliate manager and now building his own affiliate sites. In this episode, Sami shares a lot of valuable insights that I think affiliate managers should pay attention to. Most affiliate managers focus on sales and are just doing their job, not really trying to evolve their career or to really understand the product they are promoting. I think this episode is valuable for anyone in iGaming or the affiliate marketing industry as a publisher or affiliate manager.

Meet Clemence Dujardin who is the group CEO of MyAffiliates. She is a thought leader when it comes to affiliate marketing as her company, MyAffiliates, is a fast growing and well established affiliate marketing software. Clemence shares her insights as to what she sees currently happening in affiliate marketing and in iGaming and we discuss the state of affiliate management today as more affiliate managers enter into this new career. Her accolades include winning CEO Woman of the year 2021 by Sigma Awards and B2B excellence award - Women in iGaming Diversity.

Peter Loving is the CEO and founder of UserActive, a SaaS design agency focused exclusively on SaaS app redesigns. So why did we have him on the podcast? I believe product designers are not making their way into affiliate sites and I wanted to get Peter's thoughts on this trend happening with the larger affiliate companies.

Lashay Lewis helps SaaS companies create B2B content strategies. She also has experience building affiliate sites and flipping them. In this interview, we take her expertise as a content marketer and learn how all of her tips can be applied directly to affiliate marketing. The truth is, if you follow her advice and content strategies, you might not need to focus on SEO as much. Lashay Lewis is the founder of Authority Plug as a B2B content marketing strategist. She creates powerful content frameworks that any B2B SaaS company can use to drive meaningful traffic that converts.

In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's take on affiliate marketing 21:57 - Does CRO and its relation with SEO? 24:00 - What the future looks like?: AI, communities and the importance of connection 26:08 - Heatmaps, CRO and automatization 28:56 - Could Oliver do without tools? The importance of knowledge, experience and context 32:00 - Prettier is not always better 33:42 - Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence 35:17 - Final words and contact info

What does deepfakes, KYC and identity fraud have to do with affiliate marketing? More than you realize. In fact, blockchain technology is likely to infiltrate affiliate marketing and to some extent it already has. Blockchains are a ledger of truth where data can't be edited and commissions can't be stolen. This extends down to protecting the identities of affiliate marketers. Jean-Michel Azzopardi is a cybersecurity expert with experience and passion for all things blockchain related. In this episode he shares his take on how blockchain will have a positive impact on the entire affiliate marketing ecosystem. He also believes that AI is going to empower blockchain tech and that the 2 will feed each other.

Meet Michał Suski who's one of the co-founders of Surfer SEO which is one of the fastest growing SEO tools and content tools on the market. Michał is also the Head of Innovation at Surfer as the company takes a data first approach when it comes to optimizing your websites for content. One of the key takeaways is that 25% to 30% of Surfer's userbase are using the AI content tools. Why? Simply put, he shares that AI content often beats your average content writer that you hire in terms of quality and research. AI content is here to stay and we need to embrace it just like their AI content author. Wait, what about detecting AI content? Try Surfer's AI content detector here https://surferseo.com/ai-content-detector/

Does the knowledge that Chris Walker teaches in B2B marketing, personal branding and demand generation and capture transfer over to affiliate marketing? I thought it would and there was only one way to find out. I asked Chris Walker, CEO & founder of Refine Labs, some tough questions about his take on affiliate marketing and if the same principles in B2B marketing can apply to B2C affiliate marketing. Time stamps 0:00 - Introduction 01:31 -Chris Walker 02:41 - Self Attribution in B2C space 04:06 - A huge miss in the use of data 05:20 - Companies should know about demand capture but also about demand creation 07:19 - AI tools and automation 08:15 - Advertisement vs word to mouth 09:54 - Opinion leaders vs Affiliates 11:24 - How to find your purpose 12:59 - How your mindset influence your opportunities 17:40 - Owning an audience 20:18 - Linkedin, YouTube, TikTok, Podcasts and Affiliate Marketing 22:34 - How to look and use data 24:45 - The future of affiliate marketing as it intersects with business intelligence 27:05 - How to contact Chris Let me just say I was blown away at how much Chris seems to know about marketing in general. He might not work in the affiliate marketing industry, but if he were to ever cross over, either we are doomed or it would be something to celebrate. This podcast is beyond insightful and you gotta listen to this one. Chris is also the host of the Revenue Vitals podcast which is probably the number 1 B2B podcast out there.

Matt Diggity gives an SEO masterclass that includes affiliate marketing. Year after year, people keep asking if SEO is dead and Matt thinks there has never been a better time to be in SEO and to get started in SEO and affiliate marketing. There is a lot of timeless, evergreen, SEO tips in this episode and it is one that you'll want to listen carefully and take notes.

Victor Karpenko is an affiliate and an SEO expert who owns SeoProfy. He shares a few SEO case studies and another look at how he uses data to make better and fastest decisions for running his sites and working with SEO clients. I'll share a story within this episode that should inspire people to think differently about SEO. Take a vacuum cleaner that is high quality but costs $12,000. Nobody is looking for a vacuum cleaner that expensive but maybe you'll find people looking for 'how to start a car detailing business' in which you tell them this vacuum cleaner is the best and needed and you'll be able to make money in no time including getting financing for your business. Victor advocates that everything is about intent and that is reflected down to your content as well as your design.

Joran Hofman is one of the founders of Reditus which is a B2B SaaS affiliate program software helping SaaS companies launch their affiliate program. Joran is also the host of Grow your B2B SaaS podcast and he's also built his own affiliate site promoting various SaaS products. In this episode, Joran shares all the tips he's learned in customer success and how to apply it to B2B affiliate marketing and how this can translate to B2C success.

Ian Sims is the founder of Rightlander which is a compliance tool built for the affiliate marketing industry. In this episode, Ian touches on why compliance is important to everyone in the affiliate marketing ecosystem and why being compliant can help you improve your conversion rate. We also talk about the role AI plays in affiliate compliance and some of the compliance issues facing the affiliate marketing industry today.

Meet David Harris and Vladyslav Bondarenko from ReferOn. ReferOn is a new iGaming affiliate platform powering the next generation of affiliate programs. These guys don't want to just build another affiliate program platform, they want to innovate and build the best one out there. In this podcast they discuss how by automating as many tasks, operators and affiliate managers can make data driven decisions to run their business more efficiently.

This episode had me writing lots of notes on looking at SEO data and building the right SEO dashboard for you. Kyle specifically has SEO courses dedicated to building dashboards and explains why every SEO should do it even though only 0.01% actually do it.

Julian Juenemann is the founder of MeasureSchool which he teaches the data-driven way of digital marketing. In this episode he shares that Google Tag Manager (GTM) is a no-code solution that can be easier to adopt than most realize. It can also be a very powerful tool where your site and situation differs from another.

Sam McKay is the CEO and founder of Enterprise DNA which helps professionals master data skills and upskill in ai. If you want to know what the future of data and affiliate marketing looks like, Sam highlights why data professionals will never be out of a job. In this episode, Sam highlights how data can be used for improved personalization with customer experience and how the affiliate marketing industry can easily do a 10x all by leveraging data.

Allan Stone, CEO of Intelitics, knows there is a gap in the market when it comes to operator tracking tools for any affiliate program. Allan has a take on the iGaming space that operators need better tracking tools and tech. He knows performance marketing well and what these types of affiliates need to be successful and to work with any operator. The next wave of change in iGaming will be happening with data. Listen in to hear Allan's view on the industry and what the future of affiliate marketing will look like for us all.

The future of affiliate marketing, according to Kevin Hartman, is using data visualization tools to tell better data stories as well as using data for better personalization in communicating with customers. From our discussions on the podcast and outside of it, Kevin believes the affiliate marketing industry as a whole can benefit immensely with more companies and people bringing in data science and analytics to the industry. Data viz and Business Intelligence tools are going to move the industry forward and accelerate the revenue growth.