What does deepfakes, KYC and identity fraud have to do with affiliate marketing? More than you realize. In fact, blockchain technology is likely to infiltrate affiliate marketing and to some extent it already has. Blockchains are a ledger of truth where data can't be edited and commissions can't be stolen. This extends down to protecting the identities of affiliate marketers. Jean-Michel Azzopardi is a cybersecurity expert with experience and passion for all things blockchain related. In this episode he shares his take on how blockchain will have a positive impact on the entire affiliate marketing ecosystem. He also believes that AI is going to empower blockchain tech and that the 2 will feed each other.