Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso. I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few times to take a few more notes. Jamie is also part of the Conversion Collective which is a mastermind group for digital entrepreneurs.