PAM for Affiliates - Player Account Management Tools
December 31, 2025
What is a PAM?
PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves.
The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission.
This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools.
What is a PAM?
PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves.
The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission.
This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools.
PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves.
The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission.
This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools.