In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's take on affiliate marketing 21:57 - Does CRO and its relation with SEO? 24:00 - What the future looks like?: AI, communities and the importance of connection 26:08 - Heatmaps, CRO and automatization 28:56 - Could Oliver do without tools? The importance of knowledge, experience and context 32:00 - Prettier is not always better 33:42 - Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence 35:17 - Final words and contact info