In this episode, we take a closer look at the concept of revenue leak and why it resonates more than traditional business intelligence (BI) when it comes to helping affiliates and online businesses. The discussion starts with the origins of StatsDrone and the realization that affiliates often lose money because they lack visibility into their data. By reframing the conversation around revenue leak rather than BI, the goal is to make the problem—and solution—more relatable and urgent . The episode also explores the challenges of selling BI tools in the affiliate industry. While solutions like Tableau or Looker are powerful, many affiliates don’t see the immediate value in “business intelligence.” Instead, the pain point they understand best is lost revenue—campaigns not tracking clicks, affiliate programs not reporting correctly, or data gaps that quietly drain performance. By speaking the language of pain, the idea of revenue leak becomes not just clearer but also more emotional and motivating for action . Finally, the podcast broadens the scope, suggesting that revenue leak is not just an affiliate issue but a problem across industries such as e-commerce and beyond. With inspiration drawn from shows like Revenue Vitals, the host shares plans to evolve the podcast, bring in new guests, and open up conversations about the uncomfortable but necessary truths hidden in data. The aim is to help businesses of all kinds see their revenue clearly, plug the leaks, and unlock untapped potential.