Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business.