Affiliate SEO isn’t what it used to be—and Kasra Dash knows why. In this episode, Kasra breaks down how the game has shifted from quick hacks and article farms to building real brands that earn trust, attention, and long-term growth. His stories from masterminds and conferences reveal the hidden places where knowledge and deals truly happen. We dig into what Google really wants now: authentic brands, better user experience, and a clear focus on products that people actually use. Kasra explains how affiliates who adapt can thrive, while those chasing shortcuts are destined for short-lived wins. He also pulls back the curtain on NavBoost, user signals, and why “lazy SEO” has no future. Beyond SEO, Kasra shares why conversion rate optimization, brand building, and smarter affiliate partnerships matter more than ever. Whether you’re an affiliate, a brand, or somewhere in between, this conversation is packed with insights on where the industry is heading and how to stay ahead.