Meet Steven Khanna who's a content creator and Head of English Markets at WhitePress®. Steven may only have a few years of SEO under his belt but he's got a great grasp of the current state of SEO including the numerous disruptions in Google search and the various Google updates that have rolled out and absolutely steamrolled a ton of affiliate sites. What's the core takeaway of this episode? 1. There will always be evergreen content and link building strategies. 2. Digital PR is leading the way for success 3. There's a massive need for advanced affiliate tools similar to others in the market like Senuto for what they do for SEOs.