In this episode of Jack Rants with Modern Bankers, host Jack Hubbard sits down with digital banking strategist Eric Cook, a former community banker turned award-winning digital marketing expert. Eric shares his journey from banking to founding WSI Digital & The LinkedBanker, offering insights into AI-driven marketing, website optimization, and the evolving role of community banks in the digital age. Tune in as they discuss: The power of AI and automation in banking marketing Strategies for data-driven decision-making and customer engagement How bank marketers can gain a seat at the C-suite table The rise of search experience optimization and what it means for financial institutions The importance of continuous learning and adaptation in an AI-powered world Listen now and future-proof your bank’s marketing strategy! Sponsored by RelPro and Vertical IQ.