In this insightful episode of Jack Rants with Modern Bankers, Jack Hubbard sits down with long-time friend and industry leader Tom Hershberger to explore the evolving role of marketing in community banking. From their shared memories teaching at the Graduate School of Banking’s Strategic Marketing School to candid thoughts on leadership, mentorship, and culture in financial services, this conversation delivers valuable perspectives for modern banking professionals. Tom shares stories from his decades in banking, reveals key trends shaping financial marketing, and offers timeless lessons on building trust and authenticity in customer relationships. Sponsored by RelPro and Vertical IQ.