In today's episode, our host, Jack Hubbard, sits down with Allison Netzer, Chief Marketing and Strategy Officer of Nymbus, to discuss her groundbreaking book, "Think like a Brand, Not a Bank.” Together, they delve into the transformative power of shifting mindsets, challenging traditional strategies, and embracing brand thinking in the financial services sector. Allison shares insightful anecdotes, such as the amusing skit she co-wrote about bankers turned baristas at Starbucks, and highlights success stories from banks that are effectively blending digital and physical experiences. Join us as we navigate the ever-evolving landscape of modern banking and discover actionable strategies to enhance your approach to branding and marketing. In this thought-provoking episode, Allison introduces practical exercises from her book, encouraging listeners to cancel routine meetings and explore new ways of engaging their teams. She also unveils the "sing your song" exercise, a creative approach to presentation preparation that fosters authenticity and engagement. This episode empowers you to challenge the status quo, infuse creativity into your daily routine, and cultivate a brand-focused mindset that can revolutionize the way you lead in the dynamic world of finance and marketing. Tune in for inspiring conversations, actionable insights, and a roadmap to reimagine your role in the financial industry.