Conversion Rate Optimization tools and AI heatmaps are BI tools AIS 17
May 16, 2023
In this solocast, John talks about one of his favourite topics: conversion rate optimization (CRO).
He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.
In this solocast, John talks about one of his favourite topics: conversion rate optimization (CRO).
He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.