Affiliate Interview Series Podcast
We interview affiliates and publishers, anybody in the affiliate marketing landscape to talk about what it takes to make money working for yourself.
WordPress dramas
October 20, 2024 • 7 MIN
Want to get my take on the latest WordPress dramas? I think the problems with Automattic and other companies like WP Engine just won't end well. Regardless of who's right or wrong, this is going to hurt the trust surrounding WordPress that has been built up over the past 2 decades. When plugins are taken over, this is where I feel people will abandon WordPress as a platform featuring their work could be taken away from them at any moment.
Why you should have a newsletter for your casino affiliate site
July 11, 2024 • 3 MIN
Why should you have a newsletter? Get the best newsletter tips here!
AI in affiliate marketing AIS 31
August 30, 2023 • 4 MIN
In this solocast, John Wright, CEO and co-founder of StatsDrone, shares insights on what he sees happening in affiliate marketing and how much time people are spending learning and studying AI.
Will AI make create more monopolies in affiliate marketing AIS 30
August 18, 2023 • 4 MIN
AI tools can do one of 2 things; Help small affiliates get started and compete in affiliate marketing or it will help the big affiliates get even bigger creating more power and dominance.
Reasons to start an affiliate podcast and the excuses to avoid AIS 29
August 9, 2023 • 11 MIN
If you want to launch an affiliate focused podcast, you have all the good reasons to do it. But what are the excuses you want to avoid and the things that get in the way of you starting your podcast. This solocast and episode is inspired by a recent Gary Vaynerchuk podcast featuring Mike Posner where Mike said he felt he needed the professional production to get his off the ground. Hold up! No you don't, look at Gary Vee, he's proof you don't need production as that is exactly how he got started. His first YouTube videos were raw and the opposite of production. Record yourself, you got copies of your life on Instagram, TikTok, so why not record your professional work life? Maybe your podcast is a hobby that you want to just do and make some affiliate revenue off of it. Fabulous! Get started, don't use any excuse to not get started. Big shoutout to Tom Hunt of fame.so for all the amazing tips he's shared over the years.
Affiliate Summit East 2023 recap from New York City AIS 28
August 2, 2023 • 8 MIN
I'm back from ASE 2023, that is Affiliate Summit East in New York City. This is my 2nd Affiliate Summit and this event surpassed all my expectations. There are some talented people passing through here and it was 2 days of rich conversations about the future of affiliate marketing. The hot topic both in terms of panels as well as in person discussions was AI. It is here and everyone believes this is a new revolution we are just entering into.
Where Can Affiliate Managers Find Training? AIS 27
July 26, 2023 • 7 MIN
Affiliate marketing, major industry. If affiliate marketing is worth so many billions, why is one of the most important jobs being filled with people that have almost no qualifications? I'm talking about affiliate managers and affiliate management! Affiliate manager is definitely a respectable and needed career in the affiliate marketing industry. However there is a problem setting the industry back which is affiliate managers that lack training. There is a new wave of affiliate managers hitting the floor at the next conference you'll likely be attending. Many of them will have a feverish drive to grab your business card and leave you behind as if they've achieved part of their quota. In this solocast, I talk about where affiliate managers can get training and tips on how affiliate managers can do their jobs better.
Why Should You Trust StatsDrone? AIS 26
July 19, 2023 • 13 MIN
One of the most common questions we get asked by customers before they signup is, how can they trust StatsDrone? Who are the people behind it? In this episode, I look to address all questions pertaining to trust. In this solocast, I explain why we care about protecting user data. Where can you review or see reviews about StatsDrone? https://ca.trustpilot.com/review/statsdrone.com https://www.capterra.ca/software/1024653/statsdrone
The story behind StatsDrone and why it was created AIS 25
July 10, 2023 • 12 MIN
Why did we create StatsDrone? Listen to our story and journey as affiliate marketers and identifying pain points that were simply not getting solved. In this solocast, John explains what we wanted to achieve in building an app when a few already were on the marketplace.
3 Best Tips for Mastering LinkedIn AIS 24
July 5, 2023 • 24 MIN
I've been called the LinkedIn guy before and there are a lot of peers that are better at social media on LinkedIn. That said I'm going to give you my 3 best tips for getting more followers and engagement on LinkedIn. A quick hint, tip number one is stop posting links inside your posts. If you see people say 'link in comments' there is a reason why they do that. Oh and be sure to follow Justin Rowe
Promoting Ewallets with Mark Terris from AstroPay AIS 22
June 19, 2023 • 21 MIN
Mark Terris is the business development manager at AstroPay and is wanting to get more affiliates joining their affiliate program. Why? Simply put, affiliates can earn 2 commissions from a single player when they promote an ewallet like AstroPay. In this interview, Mark shares insights as to why users and players should care about ewallets like AstroPay.
CRM for affiliates AIS 21
June 13, 2023 • 10 MIN
In this solocast, John Wright, CEO & co-founder of StatsDrone, talks about the fact that there are not many CRM solutions available for affiliate marketers. The ones that are available cover some of the pain points like the StatsDrone stats app. What's in a good CRM for affiliates? -collecting affiliate stats -BI for stats analysis -note taking -deal manager (or deal CRM) -invoice manager & payment tracking
Content Creation Tips with Ryan Knuppel of KnupSolutions.com AIS 20
June 6, 2023 • 23 MIN
Ryan Knuppel started off as a writing freelancer and has now turned it into a full time content production business with KnupSolutions.com. He shares his best content tips for you to adopt in your content strategy.
SEO strategies case study for OnlineBet.com with Garrett Graff AIS 19
May 29, 2023 • 31 MIN
Garrett Graff of ReachCreator.com. Today he helps with a case study for SEO strategies for a new site https://onlinebet.com.
SEO & data analytics with Jacob Ganten of Ribacka Media AIS 18
May 23, 2023 • 31 MIN
Jacob Ganten is fresh out of university studying economics. He has a background in data analysis having had experience using R to analyze odds for table tennis. He is an off-page SEO specialist with Ribacka Media. You can reach Jacob on LinkedIn at https://www.linkedin.com/in/jacob-ganten-215853164/
Conversion Rate Optimization tools and AI heatmaps are BI tools AIS 17
May 16, 2023 • 8 MIN
In this solocast, John talks about one of his favourite topics: conversion rate optimization (CRO). He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.
Protecting your affiliate marketing business from fraud & security AIS 16
May 12, 2023 • 9 MIN
This is a solocast with John Wright whom is CEO and co-founder of StatsDrone and has 20 years of affiliate marketing experience. In this episode, he talks about how security needs to be looked at for both affiliates / publishers and affiliate programs and how fraud impacts us all. He talks about best practices and what affiliate programs can do to bring affiliate marketing into the future.
The Impact of BI and Data Analytics Tools on Affiliate Marketers AIS 15
May 2, 2023 • 12 MIN
Want to know some of the best Business Intelligence tools available to affiliate marketers? In this episode I talk about a few things. 1. Capturing your data Using tools like Nifty Stats, Voonix and StatsDrone) Google Analytics (GA) / Google Search Console (GSC) Email newsletters (aka checking open and click through rates) 2. BI tools Voonix, StatsDrone to analyze campaign data CRO & heat maps GA / GSC Dataviz tools like Tableau and Power BI Summary Review your data: affiliate stats & GA / GSC. Top affiliates look at their financial affiliate data and their traffic data almost daily and you should too.
Everything You Need to Know About Video SEO with Craig Campbell AIS 14
April 24, 2023 • 29 MIN
Craig Campbell is a Glasgow based SEO who's made a name for himself speaking at every big SEO and affiliate marketing conference and putting himself out on YouTube.
Are Finance Affiliate Sites Worth the Investment? with Simon Jones AIS 13
April 17, 2023 • 20 MIN
Today we chat with Simon Jones who runs investingreviews.co.uk. In this episode we play a game on how many times can we say bingo and how many times I can say 'this is not investing advice'. What is advice is from Simon about setting up affiliate sites and navigating some the rules and regulations in running a finance related website.
Top 9 Best Tips for New Affiliate Startups: A Comprehensive Guide. AIS #012
April 10, 2023 • 19 MIN
In this episode I take the first 5 interviews I've done and taken the best of the best. That is their answers and best tips for new affiliates wanting to get started in affiliate marketing. The wisdom comes from these 5 people. Havard Lehn, Nordic Affiliates Markus Jalmerot, CryptoLists.com Mike Murphy, BettingUSA.com Matt Diggity, The Affiliate Lab Paul Puolakka, a branding genius
HARO Link Building with Oli Baise AIS #011
April 3, 2023 • 35 MIN
Oli Baise of olibaisedigital.com is an affiliate marketer and link building expert. In particular, he is a HARO expert which stands for Help A Reporter Out. His HARO course is available at IMG Courses (this is the Netflix of SEO) and he shares a ton of insight on outreach.
Business coach & business sounding board with Phil Fraser AIS #010
March 27, 2023 • 28 MIN
Phil Fraser is former Mr online bingo and is now a business coach with his business sounding board. In this interview he gives a lot of business owners tips on how to be more efficient in your operations and why outside help can give you a fresh look on your work. He can be reached at philfraser.co.uk.
Gambling industry discussion with Michael Shackleford from Wizard of Odds AIS #009
March 20, 2023 • 16 MIN
Michael Shackleford is the founder of Wizard of Odds and also runs The Wizard of Vegas site and forum. It was an honour to interview the guy that created the site that I first learned blackjack basic strategy. If you want an expert on gambling, Mike is your guy!
Niche affiliate strategies with Itay Paz of DMIEXPO & Morning Dough newsletter AIS #008
March 13, 2023 • 35 MIN
Itay Paz is the founder of The Morning Dough newsletter and the DMIEXPO. Itay is more than a networking guy in the affiliate marketing space, he lives and breathes it by practicing what he preaches by building affiliate websites.
The world of SEO for affiliates with Olga Denisova of Semrush AIS #007
March 6, 2023 • 17 MIN
In this episode with Olga Denisova who is VP of digital marketing of Semrush, Olga shares a lot of valuable insights for affiliates on all the SEO tools they need to be successful. She also shares how new and existing affiliates can level up their skills using Semrush as well as new Chat GPT skills to become a better marketer.
Link building SEO gold with Steve Brownlie of Reach Creator AIS #006
February 27, 2023 • 48 MIN
I really want to thank Steve Brownlie from Reach Creator for this episode of nearly 50 minutes talking about all sorts of valuable link building strategies. He talks about why links are important, how to do it in a quality way and even on getting the most out of HARO, you know, Help A Reporter Out.
The essense of brand building with William Armitage of BestOdds.com AIS #005
February 20, 2023 • 15 MIN
William Armitage is the co-founder of BestOdds.com and also an angel investor. Will knows plenty about startups and understands that any business must add value for the user.
Mobile first for affiliates with Benjamin Truman of MediaTroopers AIS #004
February 14, 2023 • 18 MIN
We chat with Benjamin Truman whom is co-founder of MediaTroopers. Aside from talking about the US iGaming space, he shares his experience in mobile marketing and how affiliates should always think mobile first when creating value for affiliates.
Conversion Rate Optimization with Oliver Mitchell from iConvert AIS #003
February 6, 2023 • 21 MIN
Oliver Mitchell is helping operators increase new player registrations and FTDs through a process of conversion rate optimization, or CRO. Oliver's company, iConvert, is an agency that aims to solve a very important problem in our iGaming industry: helping to improve the conversion with with operators. If operators improve this, affiliates will be benefit from this too.
Director of Community Marketing Catie Di Stefano from OnlineGamblers AIS #002
January 30, 2023 • 23 MIN
Catie Di Stefano is Director of Community Marketing at OnlineGamblers.com and her experience in the iGaming space is vast. Having got started as a customer support agent with an online casino, she's padded her resume with marketing skills and experience. Now her role with OnlineGamblers has her focusing on the US iGaming markets as they open up for business.
Amazon Affiliate Graeme McGaw AIS #001
January 24, 2023 • 25 MIN
We interview a super affiliate and a personal affiliate mentor Graeme McGaw. He's been building affiliate sites in the 90s. Although I think some of the them don't look the flashiest, his users love the value he brings to sites.