Ep.81 How to Generate Leads in 2026: AI, Relationships, and Multi-Channel Strategy
February 4, 2026
Learn why traditional lead generation isn't working, how to use AI without losing the human touch, and which multi-channel strategies will actually generate pipeline in 2026.
Lead Generation Strategies for 2026: What's Changing and What to Do About It
Traditional lead generation strategies are broken. Email open rates are down, single-channel strategies aren't working, and AI-generated outreach feels fake. In this episode, the Sales SOS panel reveals what's changing and how to generate leads in 2026.
Topics covered:
- Why traditional lead generation strategies stopped working
- How to use AI for lead generation without losing authenticity
- The problem with engineered empathy vs. real relationship-building
- LinkedIn lead generation: How to use first-degree connections strategically
- Multi-channel marketing strategy: Why you need 10+ channels minimum
- How Google search and AI discovery are changing buyer behavior
- Creating demand vs. capturing demand in 2026
- Partnership marketing and referral strategies that work
- Using AI tools like ChatGPT and Gemini for prospect research
- Why you can't rely on a single channel (search, social, email) anymore
- Press releases, content distribution, and brand awareness strategies
- How to optimize for AI recommendations (ChatGPT, Gemini, Perplexity)
Key questions answered:
- How do I generate leads in 2026?
- Why isn't my lead generation working anymore?
- How should I use AI for prospecting and lead generation?
- What's the best way to use LinkedIn for lead generation?
- How many marketing channels do I need?
- How do I get prospects to actually respond to outreach?
- What's changing with Google search and AI discovery?
- How do I create demand instead of just capturing it?
- Should I use AI to write prospecting emails?
Learn how to generate consistent pipeline in 2026 by combining authentic relationships with smart AI use and multi-channel distribution.