In this episode, host, Jack Hubbard sits down with negotiation expert Joe Friedman to delve into the art of negotiation and influence in the banking industry. They explore the critical aspects of building strong relationships, understanding client needs, and consistently delivering value. The discussion highlights effective sales techniques, the importance of coaching, and the necessity of thorough planning for successful negotiations. The conversation also touches on how banking negotiations have evolved since the pandemic, emphasizing the need for collaboration and strategic partnerships. Joe shares insightful strategies for building personal influence and branding within professional networks. Learn how to connect effectively on LinkedIn, define your personal brand, and become a graceful self-promoter in the competitive world of banking. Tune in to gain valuable insights and elevate your negotiation game.