In this must-listen episode, Jack Hubbard sits down with globally renowned LinkedIn expert Richard van der Blom, founder of Just Connecting and the mind behind the annual LinkedIn Algorithm Report. With over 200,000 followers and a reputation for cutting through the noise, Richard shares the evolution of his deep-dive research on LinkedIn's algorithm, what it takes to grow on the platform, and why consistency trumps frequency when it comes to posting. Richard also discusses how LinkedIn ads are evolving, especially with the rise of thought leadership ads, and warns of the growing threat of AI-generated content overtaking the platform’s authenticity. Sponsored by RelPro and Vertical IQ.