In this episode, host Jack Hubbard engages with Dave Kurlan, renowned sales consultant and author of "Baseline Selling," for a fast-paced discussion on the key competencies driving sales success. Dave, drawing from decades of experience and extensive research, shares invaluable insights on topics ranging from the importance of sales process optimization to the role of coaching in nurturing sales talent. With candid reflections on the impact of AI, the challenges of CRM adoption, and the nuances of social selling, this podcast episode offers actionable strategies and thought-provoking perspectives essential for modern banking professionals navigating the complexities of the sales arena. Tune in for expert advice, real-world anecdotes, and practical tips to elevate your sales game in today's competitive banking landscape.