In this episode, Jack sits down with James Robert Lay, CEO of the Digital Growth Institute and bestselling author of "Banking on Digital Growth" and "Banking on Change." Together, they dive into the evolution of digital marketing in banking and credit unions, discussing strategies for simplifying digital growth in financial institutions. They explore the importance of balancing human interaction with digital transformation and share insights from James Roberts latest book "Banking on Change." The conversation covers practical tips for navigating exponential change in both business and life, emphasizing the power of continuous learning and adaptation in the age of AI. James Robert and Jack also address overcoming obstacles in organizational transformation, providing valuable advice for leaders in the financial sector.