Side Business Tips - Marketing terms you need to know - Part 3
August 20, 2023
This is part 3 of a 4 part series designed to help you understand some of the common Marketing terms used in small business so you know what they mean - and how you could be used to grow your side business.
Marketing is one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory and terminology.
To help you build your knowledge and confidence around Marketing for your side business, this 4 part series will explain some of the most commonly used Marketing terms so you know what they mean and decide if and how they are relevant to your side business.
In Part 3 of this series Shandra gives you an overview of:
1. A Landing Page -
To help you build your knowledge and confidence around Marketing for your side business, this 4 part series will explain some of the most commonly used Marketing terms so you know what they mean and decide if and how they are relevant to your side business.
In Part 3 of this series Shandra gives you an overview of:
1. A Landing Page -
- what it is
- what makes it different to a 'normal' webpage
- when you might want to use one
2. Lead Magnet -
- what it is used for
- different types you can create
- what NOT to offer as a lead magnet
3. Branding -
- 7 elements that make up branding -its not just your logo and font!
- the benefits and impact of a strong brand - even for small business
- the most important factor to consider over the long term
No matter what stage you're at in your business, knowing and understanding these three Marketing terms will help you create a solid foundation for your business and how you use them to build your audience, attract great clients so your business can bring in reliable income sooner.
Get more tips to help grow your business by grabbing a free copy of our latest guide: From Side Gig to Main Gig - 5 tools to be confident you can take your business full time.
Download your copy here
If you like this sort of food for thought and want more tips to help you grow a successful solo or side business, then come and join our free Facebook Community called 'Side Business Australia - start up, scale up, take it full time'
Request to join here