In this episode, we sit down with Zak Ali, General Manager (US) at Finder, to unpack how AI is fundamentally reshaping companies, workflows, and entire industries. Zak shares a candid look at how large organizations are navigating the shift, from early experimentation to a world where AI is operating at the level of full-fledged employees. We dive into the internal challenges companies face: balancing innovation across teams, managing fear around job displacement, and transitioning employees from task-based execution to higher-level orchestration. Zak explains why the most valuable skill in the AI era isn’t doing the work, it’s designing systems that do the work for you. The conversation also explores the collapse of traditional SEO and the rise of brand, data, and distribution as the new competitive moats. Finder’s approach highlights a major shift: SEO is no longer a top-of-funnel channel, but connective tissue that reinforces brand authority across platforms like YouTube, social media, and AI-driven search. We also get into the future of SaaS, why many tools may not survive in an AI-first world, and how first-party data, influencer marketing, and authentic brand presence are becoming the true differentiators. If you’re building in affiliate, SaaS, or digital media, this episode is a roadmap for what’s coming next. Shoutout to our main sponsors NousViz, StatsDrone and Odys iGaming. Also thanks for the affiliate platforms supporters in iGsuite, Affilka and Intelitics.