On this fourth episode of "Jack Rants With Modern Bankers" Jack Hubbard interviews his good friend Eric Cook - one of the top digital marketing minds in community banking. With a rich background in bank technology and marketing, Eric provides valuable insights into the rapidly evolving world of digital strategies for community banks. Delve into the journey that led Eric to establish himself as a thought leader in the field, and discover how he's empowering banks to harness the potential of digital tools to enhance customer engagement and drive growth. As the conversation unfolds, you'll gain invaluable knowledge about effective digital marketing techniques, AI-powered innovations, and the role of human connection in the ever-changing landscape of community banking. Tune in to explore the fusion of marketing and technology, and learn how community banks can leverage these tools to thrive in the digital age.