Exits Made Easy by Ecom Brokers Ecom Brokers makes selling your e-commerce business simple, hassle-free, fair and clear. With us you’re not just getting a ‘middleman’ to connect a seller and a buyer - you’re getting e-commerce experts who will work with you to position and prepare your business for the best possible valuation, deal and exit. We’ve been there and done it on all sides - we’ve built, scaled and sold our own multimillion-pound international brands, we’ve brokered deals, and we are experts on the finances. Ecom Brokers is the e-commerce brokerage by e-commerce people, for e-commerce people. In this episode, Ben Leonard (Co-Founder of Ecom Brokers) talked about the fourth aspect of the Seven Foundations of Value - Defensibility. The Seven Foundations of Value are the 7 aspects you need to be thinking of as you grow your business. To sell your empire, you must defend it. Defensibility means reducing the risk associated with just another e-commerce business. Do you have a brand or are you just selling stuff? Is a buyer going to look at your business and say, "well, we could just copy that". Yes, your business ain't defensible. Or will they say, "the patents around these unique products are very attractive to us? No one can copy this." Now that is defensible. Ask yourself, what can you do to strengthen your business? How can you build a moat around it to boost its defensibility? That’s what I shared in this episode. I hope you'll find this helpful!