Sales SOS Podcast
Ep29. 4th Quarter Panic
October 25, 2024
In this episode of the Sales SOS podcast, hosted by Liz Heiman, we tackle the crucial strategies for closing in Q4. Joined by experts Brynne Tillman, Renee Bigelow, Chris Bowen, Darryl Praill and Christopher Bowen, we dive into the challenges of the Q4 scramble, analyze recent survey results on sales readiness, and discuss key factors such as economic uncertainty, AI impact, and shifting buyer behaviors. We emphasize the importance of proactive engagement, pipeline triage, and upselling existing accounts, while also exploring the need for salespeople to adapt their approach to better align with current market conditions. The episode concludes with insights on internal stakeholder alignment and the significance of delivering genuine value to prospects.
00:00 Introduction to Sales SOS Podcast
00:40 Meet the Experts: Discussing the Q4 Scramble
01:53 Understanding the Market Slowdown
06:27 Strategies for Q4 Success
08:33 Proactive Sales Techniques
10:48 Leveraging Relationships and Upselling
20:24 Sales Leadership and KPIs
28:13 Final Thoughts and Wrap-Up