Exits Made Easy by Ecom Brokers Ecom Brokers makes selling your e-commerce business simple, hassle-free, fair and clear. With us you’re not just getting a ‘middleman’ to connect a seller and a buyer - you’re getting e-commerce experts who will work with you to position and prepare your business for the best possible valuation, deal and exit. We’ve been there and done it on all sides - we’ve built, scaled and sold our own multimillion-pound international brands, we’ve brokered deals, and we are experts on the finances. Ecom Brokers is the e-commerce brokerage by e-commerce people, for e-commerce people. In this episode, Ben Leonard (Co-Founder of Ecom Brokers) talked about the fifth aspect of the Seven Foundations of Value - Diversity. The Seven Foundations of Value are the 7 aspects you need to be thinking of as you grow your business. We've covered timing, stability, documentation, and defensibility, and now it's time to speak about diversification. We touched a bit on diversification in the last episode about defensibility. The two topics are closely related. Diversification reduces the risk for a buyer and makes the business a more attractive proposition. For example, diversification across the number of SKUs you offer, your sales channels, your international markets and your traffic sources. In this episode, I discussed each of these aspects in detail. The common theme in this video is, "do not put all your eggs in one basket". I hope you'll find this helpful.