Sales SOS Podcast
Ep.67 Picking a Sales Methodology for Your Team: SPIN and Sandler
September 29, 2025
The crew explores the difference between simple and complex sales, and why your methodology needs to match the complexity of your buyer’s decision process.
In this episode of Sales SOS, Liz Heiman, Brynne Tillman, Renee Bigelow, Mike Simmons and Chris Bowen explore the difference between simple and complex sales, and why your methodology needs to match the complexity of your buyer’s decision process. The crew goes over how to avoid the “Frankenstein” problem of mixing too many approaches, how to factor in multiple stakeholders and long buying cycles, and why outdated methods often fail to align with today’s buyer journey.