In this episode, host Jack Hubbard brings you actionable insights from Carole Mahoney, author of "Buyer First: Grow Your Business with Collaborative Selling." Listen and delve into the transformative Buyer First mindset, emphasizing active listening, collaboration, and buyer-focused language to elevate sales strategies. Carole shares insights from research studies, tackles effective hiring processes, and offers actionable tips on crafting compelling messages to break through the noise. Whether you're a seasoned sales professional or a business owner seeking growth, this episode promises practical takeaways to transform your sales approach and achieve success. Tune in and join the conversation that's shaping the future of successful sales strategies.