In this episode, our hosts, Jack Hubbard and Brynne Tillman explore the power of eBooks in initiating trust-based conversations within the banking sector. Reflecting on his extensive banking career, Jack discuss the foundational elements of eBooks, emphasizing the need for topics that resonate with the audience's genuine concerns. They highlight the strategic use of graphics, collaboration with marketing teams, and tools like Canva and Sybill to streamline the eBook creation process. The episode concludes with practical advice on disseminating eBooks through various channels, offering a long-term approach to building credibility and fostering meaningful client relationships.