In this episode Jack Hubbard sits down with Geoffrey Klein, aka Mr. Purple, an internationally recognized speaker and expert on content, storytelling, and AI. Geoffrey, founder of the content marketing agency Nine Dots and author of the best-selling book "The Content Beast," shares insights into the power of storytelling in content marketing. He discusses the inspiration behind his book, emphasizing the importance of combining relevant stories with tangible takeaways to help businesses cut through the clutter of information overload. Geoffrey also explores the concept of knowing your audience and creating consistent, valuable content tailored to their needs. He provides practical advice for community bankers and others on how to differentiate themselves in a crowded market by focusing on the unique value they offer. Additionally, Geoffrey delves into the intersection of AI and content marketing, sharing tips on how to effectively integrate AI tools to enhance productivity and better serve customers. Tune in for a rich discussion on content strategy, audience engagement, and the future of AI in marketing.