Ep74. How to Build a Compensation Plan That Makes Sense
December 15, 2025
Most compensation plans fail because they're built on fantasy math, unrealistic targets, wrong metrics, and caps that punish success.
Liz Heiman and the Sales SOS crew tackle the biggest mistakes in sales compensation plans. They reveal the formula most companies miss, why your targets might be setting your team up to fail, and the critical decision between paying on bookings, revenue, or profit. If your comp plan feels like guesswork or your best reps keep leaving, this episode shows you what to fix.