Exits Made Easy by Ecom Brokers Ecom Brokers makes selling your e-commerce business simple, hassle-free, fair and clear. With us you’re not just getting a ‘middleman’ to connect a seller and a buyer - you’re getting e-commerce experts who will work with you to position and prepare your business for the best possible valuation, deal and exit. We’ve been there and done it on all sides - we’ve built, scaled and sold our own multimillion-pound international brands, we’ve brokered deals, and we are experts on the finances. Ecom Brokers is the e-commerce brokerage by e-commerce people, for e-commerce people. In this episode, Ben Leonard (Co-Founder of Ecom Brokers) talked about the first aspect of the Value Pyramid - Timing. When it comes to exit planning, timing is VERY important. The whole point of exit planning is to prepare the business so that it is in the best possible position to get you the best possible deal. So when it comes to timing, you need to ask yourself – how does the timing of selling this business impact the value a buyer would be willing to pay for it, and how does it make the business more or less attractive to a potential buyer? Keep on listening and make sure you take notes!