Ep.84 Sales and Marketing Alignment: How to Stop Fighting and Start Growing Together

How to Align Sales and Marketing Teams for Revenue Growth
Sales complains marketing sends bad leads. Marketing complains sales doesn't follow up. Both teams are frustrated. In this episode, the Sales SOS panel explains how to actually align sales and marketing to drive growth.

Topics covered:

Why sales and marketing need regular joint meetings (not just quarterly)
How to create feedback loops between sales and marketing teams
Aligning KPIs and compensation between sales and marketing
Why marketing needs to use sales conversation transcripts for content
The problem with outdated marketing KPIs (open rates, traffic, conversions)
How to educate sales teams on marketing intelligence and lead scoring
Creating common language across sales and marketing messaging
Account-based marketing vs. persona-based marketing for complex B2B sales
Why sales teams need quarterly content calendars from marketing
How to coordinate campaign timing with sales cycles
Getting sales reps to share marketing content on social media
The role of all departments (not just sales and marketing) in customer success
Why marketing should attend sales meetings and vice versa

Key questions answered:

How do I align sales and marketing teams?
Why aren't marketing leads converting?
How do I get sales to follow up on marketing leads?
What KPIs should marketing be measured on?
How do I create shared goals between sales and marketing?
Why doesn't sales share our marketing content?
How often should sales and marketing meet?
What should be included in sales and marketing alignment meetings?
How do I get marketing to create content sales can actually use?

Learn how to end the sales and marketing blame game and build alignment that actually drives revenue growth.