Welcome to "Jack Rants with Brynne," where banking industry experts Jack Hubbard and Brynne Tillman explore the art of leveraging influencer content to spark meaningful conversations. In this episode, Jack and Brynne delve into the crucial role of content in social selling, dissecting the five key elements needed to drive engagement and foster genuine connections: resonance, curiosity, education, perspective shift, and compelling action. Join them as they share insights on curating valuable content, tapping into executive perspectives, and the power of consistency in content creation. Whether you're a seasoned marketer or a banking executive looking to elevate your digital presence, this podcast is your guide to leveraging influencer content for impactful conversations. Tune in every Wednesday at noon Eastern time for the latest episode of "Jack Rants with Brynne.”