Bankers often scroll LinkedIn without direction, missing opportunities hidden in plain sight. This episode explores how to create a custom content feed that surfaces posts from your most important prospects, clients, and centers of influence. With a structured approach, every scroll can become a strategic activity that drives engagement and conversations. Takeaways: Why most bankers waste time scrolling their home page newsfeed How to set up targeted searches for high-value people Turning likes and comments into meaningful conversations Building a repeatable daily engagement routine