This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

As you grow a side business, it is essential to refine your niche. In a competitive market, narrowing and targeting a specific segment of ideal customers allows you to focus your attention, time, and resources more effectively.

By understanding the unique needs and preferences of your niche audience, you can tailor your programs or services to meet what they need, and as a result, you’ll be more likely to attract, convert, and retain more clients you love working with - and who love you right back! 

This episode discusses why having a clear niche is important for service-based businesses.

Continually narrowing your niche through testing and tweaking will support your business growth even though it may feel counterintuitive initially.

As they say: "The riches are in the niches." 

For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge. Here’s the link for you: Side Business Australia Facebook Group.

I look forward to seeing you there!

Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! 

We appreciate your support and hope you found the insights shared valuable. You can get easy access to the latest episode as soon as it is available, so subscribe to the podcast by clicking +Follow on your podcast app. 


Have a fantastic week!