In this episode of Jack Rants with Modern Bankers, Jack Hubbard is joined by Lisa Earle McLeod, author of the acclaimed book Selling with Noble Purpose. Lisa shares her journey from a sales rep to the founder of McLeod and Moore, a company dedicated to helping organizations drive both revenue and a deep sense of purpose. They discuss how a clear sense of purpose can transform sales teams, drive engagement, and improve customer relationships. Lisa reveals how leaders can create a culture of emotional engagement, where both employees and customers feel they are making a difference. She also addresses the evolution of sales strategies in the wake of the pandemic, providing practical insights on how to inspire action through effective sales meetings. Whether you’re in banking, biotech, or any industry, Lisa’s approach to purpose-driven sales will challenge the traditional views of selling and inspire you to think differently about what it means to truly serve your customers. Tune in for an engaging conversation on how sales, leadership, and purpose can align to create lasting success. Sponsored by RelPro and Vertical IQ.