Sales SOS Podcast
Ep18. Redefining Sales Process: Defining Stages
September 27, 2024
In this episode, we dive into the complexity of navigating sales processes, from initial opportunity recognition to post-sale confirmation. We emphasize the importance of defining stages clearly, such as prospecting, qualifying, and closing, to enhance forecasting and reduce CRM chaos. We explore common mistakes like inconsistent definitions and the pitfalls of CRM percentages, underscoring clear leadership's role in avoiding issues like sandbagging. The discussion highlights distinguishing sales activities from stages in B2B transactions and refining workflow models for better progress assessment.
00:00 Introduction to Sales SOS Podcast
00:40 Meet the Hosts: Liz Heiman and Mike Simmons
00:58 Defining Sales Stages
01:40 Starting the Sales Process
04:10 Mike's Sales Stages Explained
10:51 Liz's Approach to Sales Stages
15:01 Starting the Closing Process
15:25 Consistency in Sales Language
16:59 Defining Sales Terms Clearly
17:40 Aligning Sales Processes Across Functions
18:43 The Pitfalls of Probability in Sales
21:21 Leadership Challenges in Sales
25:00 Activity vs. Stages in Sales Funnels
30:24 Final Thoughts and Next Steps