In this episode of Sales SOS, Liz Heiman, Brynne Tillman, Chris Bowen, Renee Bigelow, and Mike Simmons move from defining sales methodologies to exploring how to actually put them into practice. The conversation covers the difference between playbooks and scripts, why authenticity matters when reps use guides, and how methodologies can be reinforced through tools like CRM systems. The group also looks at the challenges of change management: why rolling out a new methodology feels like launching a campaign, and how internal messaging and consistent language help teams adopt it successfully.