In this episode of Jack Rants with Modern Bankers, host Jack Hubbard welcomes Sandy Hanson, Small Business Program Manager at Barlow Research, for a compelling conversation about the role of data and research in modern banking. Drawing from over 30 years of collaboration with Barlow Research, Jack and Sandy explore how insights from small business studies shape the strategies of financial institutions nationwide. From the evolution of client expectations to how banks can use research to better serve business clients, Sandy shares practical perspectives and data-driven trends every banker should know. Whether you’re in commercial banking, treasury, or relationship management, this episode offers valuable takeaways on leveraging research to build stronger, smarter customer relationships. Sponsored by RelPro and Vertical IQ.