How do modern affiliate platforms actually scale? In this episode of Open Problems, John Wright sits down with Oleksandr Kulyk, VP of Affiliate & Business Development at Makeberry, to discuss how affiliate technology is evolving, where AI is changing the industry, and what operators and affiliates should expect over the next few years. Topics include: • How Makeberry approaches affiliate growth • Building stronger operator and affiliate relationships • AI opportunities inside affiliate technology • Product development lessons • What successful partnerships look like • The biggest challenges facing affiliate businesses today • Predictions for the future of affiliate marketing Whether you're an affiliate, operator, SaaS founder or technology builder, this conversation explores practical lessons from someone helping shape the next generation of affiliate platforms. Thanks again to our supporters at StatsDrone, NousViz, Affilka and Odys iGaming.