In this insightful episode of Jack Rants with Modern Bankers, host Jack Hubbard is joined by Sean Neary and Lisa Leiter of Edelman Smithfield, leaders in financial communications, to explore trust within the banking industry and beyond. Drawing from the 2024 Edelman Trust Barometer, they dive into the latest trends shaping trust in institutions, with a spotlight on the evolving role of financial services as a stabilizing force in times of uncertainty. Discover how businesses are leveraging trust to lead societal change, why younger generations place greater trust in banks, and the surprising shifts in global trust dynamics. The conversation also tackles the challenges of AI adoption and its implications for trust.