In this episode of the Sales SOS podcast, hosted by Liz Heiman, we dive into the concept of loving your customers with experts Brynne Tillman and Renee Bigelow. The discussion revolves around how businesses can show genuine care for their customers by treating them the way they want to be treated. Key strategies include making introductions, offering insightful advice, and showing appreciation through small gestures. The experts also emphasize the importance of maintaining transparency, following through on commitments, and continuously improving customer experiences to foster long-term relationships and drive business growth.