In this episode, host Jack Hubbard sits down with Martha Bartlett Piland, an expert in bank marketing and branding, to delve into the intricacies of financial branding and the evolving landscape of marketing for banks and fintechs. Martha, founder of Banktastic and author of "Beyond Sticky," shares her insights on how financial institutions can differentiate themselves, connect with their audiences, and build lasting loyalty. With her extensive experience and innovative approach, Martha provides practical advice for navigating the challenges of today's banking environment. Join us as we explore branding strategies, the importance of financial education, and the unique needs of millennial customers and business owners. Whether you're a seasoned banker or new to the industry, this episode is packed with valuable takeaways for enhancing your bank's brand and customer engagement. Tune in to learn how to create a bank brand that people love!