#5: From Wall Street Finance to Scaling 500 Digital Agencies w/ Juliana Marulanda
April 18, 2023
In today's episode of The Modern Consultant, we welcome Juliana Marulanda, a former Wall Street professional turned founder of ScaleTime, a business operations consultancy that has helped scale 500 digital marketing agencies.
Join us as we discuss the challenges of scaling in various industries, particularly for consultants and service providers. We'll explore why consulting is one of the toughest business models to scale and how to paraglide above the most common growth plateaus and pitfalls.
We'll also dive into scaling with a team versus productizing services, one-on-one versus group program models, and also cohort-based delivery models. If you're looking to productize your expertise without compromising client outcomes, this is the episode for you.
Learn more about Scale Time: https://scaletime.co/
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Key Takeaways:
[2:30] – Introducing Juliana Marulanda
[4:00] – Juliana shares a story of how she got her Boston Terrier, Mojo
[8:46] – Creating a learning plan for Mojo
[11:45] – Juliana shares how her psychology background influenced her perspective on digital operations
[17:35] – What are the common challenges you will face as a consultant and how do you overcome them?
[21:31] – What's missing in consulting that hinders consultants from growing
[23:47] – Juliana shares why she transitioned away from one-on-one client work
[31:01] – What is a cohort and how did Juliana come up with this model?
[37:21] – The importance of having a quick decision-making process as a team
[50:00] – Juliana shares her thoughts on ChatGPT’s effects on business operations
[55:02] – How to become a better manager
[1:06:43] – What is the hardest part about growing yourself and your team?
[1:17:47] – If Juliana could go back in time, what advice would she give to herself?
Resources:
[4:00] – Juliana shares a story of how she got her Boston Terrier, Mojo
[8:46] – Creating a learning plan for Mojo
[11:45] – Juliana shares how her psychology background influenced her perspective on digital operations
[17:35] – What are the common challenges you will face as a consultant and how do you overcome them?
[21:31] – What's missing in consulting that hinders consultants from growing
[23:47] – Juliana shares why she transitioned away from one-on-one client work
[31:01] – What is a cohort and how did Juliana come up with this model?
[37:21] – The importance of having a quick decision-making process as a team
[50:00] – Juliana shares her thoughts on ChatGPT’s effects on business operations
[55:02] – How to become a better manager
[1:06:43] – What is the hardest part about growing yourself and your team?
[1:17:47] – If Juliana could go back in time, what advice would she give to herself?
Resources:
Learn more about Scale Time: https://scaletime.co/