Amanda Guerassio, a talented designer and entrepreneur, has dedicated her career to the importance of branding and online presence in business success. With a background in creative arts and a degree in design, Amanda's journey from freelance gigs to founding her own company, Studio Gracio, has shaped her belief in the power of branding. She has seen firsthand how a strong brand can help businesses thrive, even in challenging times such as the pandemic. Amanda emphasizes the need for businesses to take the time to figure out their core brand and guiding principles, and offers a free resource, Branding Brainstorm, to assist in this process. Join Kim Thompson-Pinder and Amanda Guerassio on this episode of the Author to Authority podcast to learn more about the importance of branding and online presence in business success. 

Episode Outline:
(00:01:57) Discovering Your Business's Unique Path

(00:05:18) Developing a Strong Core Brand Strategy

(00:07:01) Streamlining Business Operations Through Effective
Branding

(00:18:24) Thriving Businesses Amidst the Pandemic Challenges

(00:25:13) Strategic Visual Elements for Brand Identity

(00:34:59) Building Trust Through Well-Defined Branding

 
Bio:
Amanda Guerassio is a brand strategist and designer that partners with serial entrepreneurs, freedom seekers and multi-passionate empire-builders to craft branding that feels right, works hard and looks awesome. She brings a holistic, structured approach to branding that helps you make your next level of business the best one yet. She has over 17 years of experience across a wide range of industries and clientele.

Branding Brainstorm - free PDF worksheet 20 questions to clarify your brand The only way to get a visual brand that serves your business well is to start by knowing your business well. I don’t just mean how it runs, or the products or services you offer (though those are factors, too). I mean knowing what makes it tick, knowing what it stands for. Knowing where you want it to go and the people you want it to attract. Where it stands in the market, and what makes it stand out. Branding Brainstorm is a questionnaire I’ve compiled to help you clarify all those kinds of intangibles. These are the kinds of questions and details that will help shape a direction and voice for your branding, before it ever gets to the design or writing stage. It covers a business’ Who, What, Why, and How to help ferret out your unique angle. Knowing this will help all of your design & marketing efforts!