Ajax Union CEO Joe Apfelbaum joins The LinkedIn Whisperer Brynne Tillman for an interesting discussion on social selling. Listen as Joe shares why he believes the secret to living is giving and explains why so many people are afraid to share their best ideas. Let his story about how he managed to break free from that scarcity mindset inspire you into sharing your best nuggets of sales wisdom. Learn about various LinkedIn strategies he uses to transform his connections into clients as well as tips on how to turn a no into a referral. Joe also tells Brynne why he thinks making sales social is all about being real and making sales a personal experience. Tune in as Joe imparts to listeners his insights on focusing within and knowing yourself first so you can get people to like you and trust you, which is a key factor in establishing business relationships with them.