We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-changer? We're joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai. GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision. We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects. 1. Lisa and GENLAB's mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA. 2. Introducing Zeya - Hard Soda with No Pressure 3. Beauty & Influencers: Is the China KOL model exportable? 4. Moving beyond the First Year Momentum That Most Chinese Brands Face 5. China's Supply Chain Product Mindset to Meaningful Brands: What's Learned From Western Brands 6. Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View: It's Tough 7. Brand Building Outside of China for Non-Beauty: Leaning on Product 8. The Shein.com Story - From Fashion to Beauty? 9. Data Hub vs. Philosophical Brand Hub: who will win? 10. Perfect Diary: Will They Be China's L'Oreal? 11. Should a Brand Embrace Private Traffic? 12. A/B Test: Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid