Today’s guest is Rocky Lalvani, founder of Profit Comes First - a website where he weaves together his expertise in Economics, Pharmaceutical Sales, Profit First and being a fractional Chief Financial Officer to demystify financial growth for small businesses. Remarkable, since Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents already being in their 40's. Even more remarkable when you learn that just a few years later, his mother passed away when he was just 7 years old. Despite every imaginable challenge that would create, he sees it as ever the more reason to live life fully, and in alignment with values that make life meaningful. In today’s episode, we start with profit, but we end with the priceless value of life. --- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.