Daniel Den, a seasoned marketing and sales expert with nearly two decades of experience, is the co-creator of the Xbox Factor effect methodology. His mantra "different is the new better" is the driving force behind his approach to business strategy, highlighting the need for businesses to distinguish themselves from competitors to secure market dominance. Informed by his own experiences including unique projects like "Kid War Plan," Den emphasizes the importance of innovative marketing ideas and differentiation strategies. He advocates for stacking multiple differences and utilizing his nine-pillar differentiation framework to position businesses as a "unicorn" in their industry, thereby paving the way for increased success and authority.