Ep 458 - Mistakes That Will Mess With Your Google Success With Jason Barnard
January 1, 2024
Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand Search for Business," and his numerous appearances on the Author to Authority podcast. Barnard believes that while his book has brought him clients, it is not the only solution to establishing authority and credibility. Instead, he views the book as a tipping point, a sign of expertise that encourages potential clients to sign up without discussing the price. He also recognizes that writing a book is a significant achievement that lends credibility in any industry. Join Kim Thompson-Pinder and Jason Barnard on this episode of the Author to Authority podcast to delve deeper into this topic.
Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand Search for Business," and his numerous appearances on the Author to Authority podcast. Barnard believes that while his book has brought him clients, it is not the only solution to establishing authority and credibility. Instead, he views the book as a tipping point, a sign of expertise that encourages potential clients to sign up without discussing the price. He also recognizes that writing a book is a significant achievement that lends credibility in any industry. Join Kim Thompson-Pinder and Jason Barnard on this episode of the Author to Authority podcast to delve deeper into this topic.
Episode Outline:
(00:04:27) Proactive Education for Google Success
(00:04:27) Proactive Education for Google Success
(00:10:01) Optimizing FAQ structure for higher rankings
(00:13:40) Establishing Authority with a Well-Structured FAQ Strategy
(00:20:19) Creating an Effective FAQ Section for SEO
(00:22:18) The Impact of Book Descriptions on Launch Success
(00:25:28) The Impact of Writing a Book on Credibility
Bio:
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...